Posted by: danielharan | May 25, 2007

The virtual is taking over the physical

When you watched Minority Report, you probably didn’t think it was going to happen in the next 5 years. Think again. Consider Behavioural Targetting in Second Life (via one of Michel Leblanc’s articles on SL).

When I started looking at shopping cart metrics around the dot-com boom, I didn’t expect those statistics to one day be used in physical stores. RFID makes that possible. That just changed: AbsoluteSky will install item-level RFID tracking at a Staples Store.

What gets tested online can make its way to the physical. It’s just a matter of time.


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