Posted by: danielharan | May 25, 2007

The virtual is taking over the physical

When you watched Minority Report, you probably didn’t think it was going to happen in the next 5 years. Think again. Consider Behavioural Targetting in Second Life (via one of Michel Leblanc’s articles on SL).

When I started looking at shopping cart metrics around the dot-com boom, I didn’t expect those statistics to one day be used in physical stores. RFID makes that possible. That just changed: AbsoluteSky will install item-level RFID tracking at a Staples Store.

What gets tested online can make its way to the physical. It’s just a matter of time.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

%d bloggers like this: